The Wall Street Journal Student Campaign


WSJ partnered with young and successful role models from a variety of academic backgrounds to show how interest in business helped them get ahead. Switching from the traditional WSJ look to a more colorful and youthful one was instrumental in students activating their complimentary subscriptions. The campaign ran on social media platforms and in print.


Creative Director: Natasha Maasri

Art Director: Sofiya Levina & Arrie Hurd

Design: Sofiya Levina 

Copy: Simon Philion

Photographer: Erik Madigan Heck