The Wall Street Journal Student Campaign
WSJ partnered with young and successful role models from a variety of academic backgrounds to show how interest in business helped them get ahead. Switching from the traditional WSJ look to a more colorful and youthful one was instrumental in students activating their complimentary subscriptions. The campaign ran on social media platforms and in print.
Creative Director: Natasha Maasri
Art Director: Sofiya Levina & Arrie Hurd
Design: Sofiya Levina
Copy: Simon Philion
Photographer: Erik Madigan Heck