Archetype styling
Dress like who you really are
Style from the inside out, by a stylist turned psychologist. Archetype styling translates your personality into colours, shapes, textures and pieces, so what people see matches who you are.
Why archetypes, not trends
Trends tell you what everyone is wearing
Archetypes tell you what you are saying. When your clothes speak the same language as your personality, getting dressed stops being a daily negotiation.
How people present themselves is only the surface. Archetype styling is where the surface and the depth finally meet.
- Get dressed faster, with fewer “nothing to wear” mornings
- Buy less and regret less, because you know what's truly yours
- Feel like yourself at work, on camera and on stage
- A personal brand that looks as considered as your work
- Confidence that comes from alignment, not from approval
The 12 style archetypes
What does your archetype wear?
Most people lead with two or three archetypes. Your style lives in the mix: one sets the base, the others add the accents.
Don't know your archetypes yet?
Take the free 72-question test first. It takes 10–15 minutes, and your results are the starting point for styling.
Three ways to work together
From one session to the full picture
A session gives you a clear direction in one conversation. The guide is a complete style and brand book made for you. The VIP package adds personal colour and body analysis, so nothing is left to guesswork.
1:1 Archetype Styling Session
A live online session where we translate your archetypes into a style you can wear tomorrow.
- Take the free test and send photos of outfits you love and never wear
- We explore what you want to express: at work, in your brand, in this chapter of life
- We go through what already works in your wardrobe, and what doesn't
- You leave with your style direction: colours, shapes and pieces to look for
Personal Archetype Style & Branding Guide
An individual 100+ page guide built on your personality: your style and your personal brand, in one book.
- Your style formula, built on your archetypes
- Colour palettes that fit your personality
- Clothing, textures, accessories and jewellery, with examples
- Which archetype should lead if you blend several
- Wardrobe organisation and outfit examples
- Your personal brand: vision, values, visual identity, content and photoshoot ideas
Body and colour typing are part of the VIP package.
VIP Package: Archetype, Body & Colour
The full picture: your archetypes, your colouring and your body shape, brought together into one personal style system.
- Everything in the Style & Branding Guide
- Personal colour type analysis, with your own palette
- Body type analysis: the shapes, cuts and fits that work for you
- A 1:1 session to walk you through your results
How the session works
Four simple steps
- STEP 01Take the test
The free archetype test shows your leading archetypes in 10–15 minutes.
- STEP 02Book a session
Write to me through the contact form and we'll pick a time.
- STEP 03Send your photos
A few outfits you love and a few you never wear. Phone photos are perfect.
- STEP 04Meet online
One hour on Zoom to find the style that's truly yours.
About me
From fashion to psychology, and back
I studied design at Pratt Institute in New York and worked with brands such as Saks Fifth Avenue, Gucci, Cartier and The Wall Street Journal.
I built a fashion styling business, became a store director in luxury retail, and ran trainings on leadership and culture for luxury brands. Then I went back to university to study psychoanalysis. Archetype styling brings both of my worlds together: what you wear, and who you are underneath.
Questions
Good to know
Which option should I choose?
Choose the session if you want clear direction quickly, or want to try archetype styling first. Choose the guide for a complete, detailed book for your wardrobe and personal brand. Choose VIP if you also want your colours and body shape analysed.
Do I need to take the test first?
Yes, please. The free archetype test takes 10–15 minutes and shows your leading archetypes, which are the starting point for everything we do.
Will I have to buy a whole new wardrobe?
No. We start with what you already own and what already works. Most people need a few well-chosen pieces, not a new closet.
Do you do colour or body type analysis?
Yes. Personal colour and body type analysis are part of the VIP package, together with the full Style & Branding Guide.
Is it only for women?
No. Archetypes work for everyone. For men, archetype styling often shows up in tailoring, fabrics, colour, grooming and accessories.
Where does the session happen?
Online, on Zoom, in English or Russian.
Want to go deeper than style?
Psychoanalytic coaching explores the story underneath your archetype: in your leadership, your work and your relationships.
Let's find your style
Tell me a little about you and what you'd like your style to say, and I'll get back to you with available times.
Or email me at sofiya@levinas.design