We designed unreadable book covers to raise awareness about adult illiteracy in NYC. Several bookstores and authors participated in this campaign, including Dan Brown whose unreadable book version of "Da Vinci Code" was sold via an eBay auction for $1200.
The campaign was featured in Forbes, Actua Litte, AdNews Brazil, Campaign US, The Big Issue, etc.
Creative Director: Natasha Maasri
Design: Sofiya Levina & Veronica Jeronimo
Copy: Mike Lin
The books were covered with our "Unreadable Covers" and the bar code for donation was placed on the back of the book.
