Your Archetypea user manual for who you are
The complete guide to the 12 archetypes — through the lens of psychology, leadership, business and money. Understand how you think, lead, earn and grow, and the story underneath it all.
Don't know your archetype yet? Take the free 72-question test
You know your archetype. Now what?
Most personality tools stop at a label. A label is interesting for a day. What changes your life is understanding the story underneath it.
Why do some decisions feel effortless and others drain you? Why does the same conflict keep showing up — with a new boss, a new partner, a new client? Why does money feel easy in one season and impossible in another? Your archetype holds part of the answer. The rest lives in your inner theatre — the scripts you learned long before you ever chose a career.
Three layers, one guide
This is not another list of personality traits. It brings together Carol Pearson's twelve archetypes and the psychodynamic, clinical approach to leadership coaching — and applies both to real life.
Who you are on stage
Your core desire, fear, superpower and trap — the role you play in work and life.
The script underneath
Your core relationship script, defences, transference and the hidden gain that keeps patterns in place.
How you lead and earn
Your leadership style, business blueprint, money traps, trigger words and the team you need.
Six pages for each archetype
Read your top three first, then your lowest score — and use the rest to understand your partner, your team and your clients.
Core profile
Desire, fear, superpower, strategy and trap — at your best and under stress.
The psychology
What really drives you, the fear underneath and your shadow side.
On the couch
Your core script, triangle of conflict, transference and secondary gain.
Leadership style
How you decide, motivate and lead under pressure — and who you need on your team.
Business blueprint
The business models, roles and niches where your archetype thrives.
How you earn
Your money traps, the moves that work and your money story.
Why people buy & follow
What to emphasise, plus the trigger words that attract your people.
Growth plan
Practices, reflection questions and the deeper question to explore.
Designed to be read — and written in
Each archetype has its own colour from the wheel. Every chapter ends with exercises and space to write, because insight without action fades in a week.
This guide is for you if you…
- took the archetype test and want to know what to do with it
- lead a team and want to understand your style — and theirs
- run a business and want it to fit who you really are
- keep repeating the same pattern and want to know why
- are a coach, HR professional or manager who works with people
- love psychology and want more depth than a personality quiz
Sofiya Levina
I help leaders, entrepreneurs and creative professionals understand the story underneath their choices — and change it. I work one-to-one with executives and founders, teach coaching and mentoring at university level, and coach young people at Crimson Education. Before psychology, I worked in design and luxury retail — so I know the pressure of leading a team and performing an image from the inside.
Before you buy
Do I need to take the test first?
No — the guide covers all 12 archetypes, and you can recognise yourself as you read. But the free 72-question test shows your exact scores, so you'll know which chapters to read first.
What format is it?
An 87-page PDF, designed in A4. You can read it on your phone, tablet or computer — or print it and write in the exercise pages.
Does it cover all 12 archetypes?
Yes. Every archetype has its own six-page chapter, so you can read about yourself, your partner, your team and your clients.
Is this therapy?
No. The guide is a tool for self-reflection and coaching, not a clinical diagnosis. If you're struggling with your mental health, please reach out to a qualified psychotherapist or doctor.
Can I work with you after reading it?
Yes. The guide ends with an invitation to explore your patterns more deeply in private psychoanalytic coaching. You can get in touch at levinas.design/contacts.
How do I receive it?
After checkout you'll receive the PDF download. If anything goes wrong, write to sofiya@levinas.design.
Start reading your own story
87 pages on how you think, lead, earn and grow — and the inner theatre underneath it all.
Get the guide · $25 →Instant PDF download · All 12 archetypes