The guide · 87-page PDF

Your Archetypea user manual for who you are

The complete guide to the 12 archetypes — through the lens of psychology, leadership, business and money. Understand how you think, lead, earn and grow, and the story underneath it all.

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Don't know your archetype yet? Take the free 72-question test

THE COMPLETE GUIDE TO THE 12 ARCHETYPESYOUR ARCHETYPEa user manual for who you areINNOCENTSAGEEXPLORERREBELMAGICIANHEROLOVERJESTEREVERYMANCAREGIVERRULERCREATORSOFIYA LEVINA · LEVINAS.DESIGN
87pages
12archetype chapters
5psychoanalytic lenses
30-day growth plan
Why this guide

You know your archetype. Now what?

Most personality tools stop at a label. A label is interesting for a day. What changes your life is understanding the story underneath it.

Why do some decisions feel effortless and others drain you? Why does the same conflict keep showing up — with a new boss, a new partner, a new client? Why does money feel easy in one season and impossible in another? Your archetype holds part of the answer. The rest lives in your inner theatre — the scripts you learned long before you ever chose a career.

You don't need to become someone else. You need to become more deliberately yourself.
What makes it different

Three layers, one guide

This is not another list of personality traits. It brings together Carol Pearson's twelve archetypes and the psychodynamic, clinical approach to leadership coaching — and applies both to real life.

01 · THE ARCHETYPE

Who you are on stage

Your core desire, fear, superpower and trap — the role you play in work and life.

02 · THE INNER THEATRE

The script underneath

Your core relationship script, defences, transference and the hidden gain that keeps patterns in place.

03 · REAL LIFE

How you lead and earn

Your leadership style, business blueprint, money traps, trigger words and the team you need.

Inside every chapter

Six pages for each archetype

Read your top three first, then your lowest score — and use the rest to understand your partner, your team and your clients.

◆

Core profile

Desire, fear, superpower, strategy and trap — at your best and under stress.

◎

The psychology

What really drives you, the fear underneath and your shadow side.

❖

On the couch

Your core script, triangle of conflict, transference and secondary gain.

♟

Leadership style

How you decide, motivate and lead under pressure — and who you need on your team.

↗

Business blueprint

The business models, roles and niches where your archetype thrives.

$

How you earn

Your money traps, the moves that work and your money story.

✦

Why people buy & follow

What to emphasise, plus the trigger words that attract your people.

✎

Growth plan

Practices, reflection questions and the deeper question to explore.

A look inside

Designed to be read — and written in

Each archetype has its own colour from the wheel. Every chapter ends with exercises and space to write, because insight without action fades in a week.

On the couch page from the Lover chapter
On the couchYour core script and triangle of conflict, drawn from psychoanalytic coaching.
Business and money page from the Creator chapter
Business & moneyYour blueprint, money traps, trigger words and money story.
Growth plan page from the Innocent chapter
Growth planThree practices and reflection questions to work through.
FoundationsWhat archetypes are, the wheel, and how to read your results.
Your inner theatreFive psychoanalytic lenses for looking deeper.
Teams & partnersArchetypes in teams, co-founders and couples.
30-day planNotice, understand, experiment, integrate.
Who it's for

This guide is for you if you…

  • took the archetype test and want to know what to do with it
  • lead a team and want to understand your style — and theirs
  • run a business and want it to fit who you really are
  • keep repeating the same pattern and want to know why
  • are a coach, HR professional or manager who works with people
  • love psychology and want more depth than a personality quiz
Sofiya Levina
Written by

Sofiya Levina

Psychoanalytic Coach & Psychologist

I help leaders, entrepreneurs and creative professionals understand the story underneath their choices — and change it. I work one-to-one with executives and founders, teach coaching and mentoring at university level, and coach young people at Crimson Education. Before psychology, I worked in design and luxury retail — so I know the pressure of leading a team and performing an image from the inside.

M.Sc. Psychoanalytic Business ConsultingPostgraduate training in Psychoanalytic TherapyErickson-certified coach500+ coaching hours
Questions

Before you buy

Do I need to take the test first?

No — the guide covers all 12 archetypes, and you can recognise yourself as you read. But the free 72-question test shows your exact scores, so you'll know which chapters to read first.

What format is it?

An 87-page PDF, designed in A4. You can read it on your phone, tablet or computer — or print it and write in the exercise pages.

Does it cover all 12 archetypes?

Yes. Every archetype has its own six-page chapter, so you can read about yourself, your partner, your team and your clients.

Is this therapy?

No. The guide is a tool for self-reflection and coaching, not a clinical diagnosis. If you're struggling with your mental health, please reach out to a qualified psychotherapist or doctor.

Can I work with you after reading it?

Yes. The guide ends with an invitation to explore your patterns more deeply in private psychoanalytic coaching. You can get in touch at levinas.design/contacts.

How do I receive it?

After checkout you'll receive the PDF download. If anything goes wrong, write to sofiya@levinas.design.

Your Archetype · The guide

Start reading your own story

87 pages on how you think, lead, earn and grow — and the inner theatre underneath it all.

Get the guide · $25 →Instant PDF download · All 12 archetypes