The Complete Guide on 12 Archetypes

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The complete 87-page guide to the 12 archetypes — through the lens of psychology, leadership, business and money.

You took the archetype test. Now what?

Most personality tools stop at a label. This guide goes underneath it — combining Carol Pearson's 12 archetypes with the psychodynamic, clinical approach to leadership coaching, and applying both to the way you think, lead, earn and grow.

Inside — 87 pages:

  • Foundations: what archetypes are, the wheel of four life strategies, and how to read your results
  • Your inner theatre: five psychoanalytic lenses for looking deeper
  • A six-page chapter for each of the 12 archetypes: – core profile, superpower and shadow side – the psychology behind it – On the couch: your core script, triangle of conflict and secondary gain – your leadership style and the team you need – your business blueprint, money traps and trigger words – a growth plan with exercises and reflection questions
  • Archetypes in teams, partnerships and co-founders
  • A 30-day archetype plan


Format: PDF, A4, 87 pages. Read on phone, tablet or computer — or print it and write in the exercise pages.

Haven't taken the test yet? Take the free 72-question archetype test: https://levinas.design/archetype-test

See everything inside the guide → https://levinas.design/archetype-guide

Written by Sofiya Levina, psychoanalytic coach and psychologist.

This guide is a tool for self-reflection and coaching, not a clinical diagnosis.

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