How Bold Are You?
The Chico’s #HowBoldAreYou campaign sought to bury the tired stereotype that women should be ashamed of their age. The campaign included street activation, Facebook bot development, social videos, and influencer outreach.
As a result, the campaign received more than 43K reactions and 37K organic views.
The campaign became a finalist at Shorty Awards 2019
Creative Director: Natasha Maasri
Art Direction & Motion Design: Sofiya Levina
Design: Veronica Jeronimo
Copy: Michael Ashton & Shelby Tansil