How Bold Are You?


The Chico’s #HowBoldAreYou campaign sought to bury the tired stereotype that women should be ashamed of their age. The campaign included street activation, Facebook bot development, social videos, and influencer outreach. 

As a result, the campaign received more than 43K reactions and 37K organic views. 


The campaign became a finalist at Shorty Awards 2019




Creative Director: Natasha Maasri

Art Direction & Motion Design: Sofiya Levina

Design: Veronica Jeronimo

Copy: Michael Ashton & Shelby Tansil