Archetypes in Personal Style | What Are They and Why You Need to Use Them

When I'm working with my clients I start with basic but essential things: wardrobe audit, body & color analyses, capsule wardrobe. However, all basic needs are covered the most important question arises "how to create an authentic style that will fully represent a person"? How to showcase a person's values, goals, aspirations, and dreams through clothes? The answer lays within Carl Jung's theory about archetypes!

Archetypes - What Are They?

Carl Jung introduced 12 archetypes or identities that are defined as universal, archaic symbols and images that derive from the collective unconscious. In simple terms, an archetype is a role that you play in your life. Each archetype corresponds to a certain stylistic image, with the help of which, you clearly make it clear to those around you who you are. You can have 2 dominant archetypes and 3 neutral ones. 


This method is one of the simplest ways to create an image and manage your impression on others. Moreover, when you translate your story through archetypes you feel and look harmonious. You are able to create an authentic style, always know what to get at stores, and dress up accordingly to your inner self. Isn't great?!


Now, let's discuss what 12 archetypes are there.

12 Archetypes in Personal Style

Here you're going to see 12 images that represent each archetype and their names. Do you feel the difference between all of them? I'm sure you do! When we know our dominant archetypes it is extremely easy to dress up and find your one-of-a-kind style.

Here are the names of archetypes: Ruler, Warrior, Rebel, Explorer, Creator, Lover, Magician, Sage, Innocent, Caregiver, Regular Guy, and Joker. All of them have unique traits that can be translated into outfits. Colors, textures, patterns, fabrics, clothes, lengths, and accessories everything has one or another archetypical story! When we know exactly what to look for and how to pick certain elements we are going to translate our inner selves. 


For example, if you have a Ruler as your dominant archetype you're going to wear vertical, static outfits that have expensive details. You're going to put an accent near your head and use rich, gem-stone like colors. If you have a Lover archetype you're going to wear soft, flowy fabrics like silk or sateen. You are going to highlight your figure and wear feminine colors. An archetype of an Explorer requires clothes that are comfortable with ethnic details.


There are thousands and thousands of possibilities. As a  personal stylist, I can help you to figure out your archetypes and create a style guide just for you! 


Here are separate posts about archetypes and the list is going to be updated:


Order Your Archetype Style Guide

To find out archetypes I provide a small questionnaire to my clients. Then we discuss the answers, look for inner conflicts, and find style goals. After that, I'm creating a style guide that explains how to implement certain details and clothes to create a unique style by using archetypes. 


What does a personal Archetype Guide Include?


  • An in-depth description of the archetype
  • A mood board with associations
  • Recommended colors, fabrics, prints, and accessories that suit the archetype
  • Examples of outfits that can help clients incorporate the archetype into their personal style
  • The style guide can feature up to three archetypes
  • Ideas on how to combine the archetypes harmoniously
  • 100-pages of inspiration and ideas for your style & social media branding

Here is an example of what such a guide can look like.

By creating a style guide that includes these elements, my clients can develop a personal style and brand that truly reflects their unique identity. The guide empowers women to express themselves through their clothing and creates a clear direction on how to build a wardrobe that reflects their true selves. If you're interested in learning more about my services you can book a FREE style consultation with me!

Want to Learn EVERYTHING on Archetypes?

If you're interested in learning more about archetypes and how to apply them to your branding, style, or work, I invite you to join my exclusive Dress to Impress 6-module online course, which includes a whole module dedicated to archetypes!


If you join the program you WILL:


✓ Learn everything about 12 style archetypes

✓ Transform your personal style & brand by applying the power of archetypes

✓ Elevate your style game by discovering which archetype resonates with you

✓ Learn how to use archetypes to create a consistent and impactful image that connects with your audience

✓ Unlock the psychology behind archetypes and learn how to harness their superpowers

✓ Access 12 bonus videos with real-life examples and mood boards to inspire your creative journey


Oh, and there are other 5 modules on other subjects: color, style DNA, shopping tips, stylist's secrets and MORE!


Don't miss out on this opportunity to take your personal branding, style, and creative journey to the next level with the Dress to Impress 6-module online course. Enroll today to learn everything about 12 style archetypes, their psychology, and how to use them to create a powerful and consistent image. Click the image below to join the program now before the price goes up. Let's unlock your style potential together!